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    BlueKai CEO Tawakol Says TrackSimple Acquisition Completes DMP Stack

    BY AdExchanger//

    Yesterday, BlueKai announced that it had purchased TrackSimple, “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies. “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies.” Read the release. BlueKai CEO Omar Tawakol discussed the acquisition and its implications. AdExchanger.com: Why acquire TrackSimple?  […]

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