online tv

The proliferation of DVR services, set-top boxes and IPTV services has created a wealth of data marketers can mine. But the process by which one can purchase these targeted, data-driven ads is still in its infancy. For instance, extending programmatic buying concepts to “advanced television” (a custom system that algorithmically optimizes media against an advertiser’s […]

Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: Visible World’s business is up substantially in 2009, despite the tough economic environment.  While many advertisers are cutting back on TV advertising, they are […]