OOH TV

BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces, to add out-of-home screens to its TV data set. Out-of-home represents a substantial missing piece from cross-screen TV measurement, but it’s a challenge to measure OOH viewers the same way you measure screens in living rooms.