The New York Times is removing open marketplace programmatic ads from its mobile app starting in January 2020, because their slow loading times detract from the user experience. The decision will result in a single-digit millions loss of revenue. “We believe that this will be more than made up by gains in engagement and a […]
New York Media is putting programmatic front and center. The publication has long serviced programmatic deals yet didn’t tout them in market. But as programmatic becomes the dominant way to transact, New York Media hired Jeremy Fass in July to head its programmatic revenue operation. His mandate? Be proactive about programmatic, not reactive. “Due to […]
With header bidding enabled, the open marketplace works just fine for Advance Local. While many publishers and buyers are moving to closed, curated programmatic environments due to brand safety, fraud and viewability concerns, Advance Local is focused on driving yield in the open marketplace. That strategy means improving viewability and giving buyers transparent URL information […]
