Has OpenX’s open source ad server been hacked to death? After a serious attack on Saturday, OpenX abruptly pulled the plug on the OnRamp product yesterday, leaving customers scrambling to find new ad servers and reconstruct insertion orders. OpenX announced the shutdown this morning in a retroactive forum post, and offered little comfort to existing […]
If war is too important to leave to generals, then content optimization is too crucial to leave to editorial teams. That’s the animating idea behind this week’s acquisition of digital content analyzer JumpTime by display ad server and publisher-facing exchange OpenX. OpenX has been steadily building its supply-side platform. But the concept of determining how […]
Last week PaidContent gave us an update on Sambreel Holdings, a fast-growing purveyor of browser plugins and other software that can alter ad space on premium websites. Some of Sambreel’s products work by displacing ad positions on sites like About.com, Google.com, NYTimes.com and other publishers, and then inserting new ads that Sambreel sells through its […]
Today, publisher ad server and ad exchange OpenX announced the acquisition of publisher ad tech and services company LiftDNA. According to the release, “With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX’s premium ad server and its ad exchange into […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook CTO Speaks On Ads In a note to clients, ThinkEquity analyst Atul Bagga shared an interview with Facebook CTO Bret Taylor about plans for the social media monster. Among his questions, Bagga asked, “How do you monetize the platform? Do you see the […]
OpenX announced the next step in its strategy to try and “end around” the growing momentum of Google’s DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company announced a partnership similar to its Orange Market deal with Dentsu and CCI (Dentsu’s “media rep firm” subsidiary) to launch OpenX Market Japan. […]
OpenX announced a major expansion of its exchange strategy and infrastructure as it will partner with Orange-France Telecom Group to create the Orange Ad Market. According to a release, “The initial launch will take place in the second quarter of 2010 in the UK and France with planned launches following elsewhere in Orange’s European footprint.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation. The Guardian notes that Google is stepping up its relationship with the UK regulatory […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company to leverage (what looks to be) Microsoft’s PubCenter contextual targeting for OpenX customers. Microsoft gets access […]
