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It’s anyone’s guess how CTV advertising will eventually look. But, today, there are no rigid standards, writes Operative’s Mike Pollard.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more aggressive about ad targeting starting on April 15, Recode reports. For on that very specific date, TikTok’s ads policy is set to change and users will have fewer opt-out options. “You’ll no longer be able […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with […]

The former CTO of Disney ABC Television, Michael Napodano, who also spent a decade at NBCUniversal, joined Operative on Monday in the newly created role of Chief Delivery and Information Officer. “Having been on the programming side of the house for so long, I wanted to challenge myself to be a part of a company […]

FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy digital and addressable TV inventory in one place. NBCU is the first media brand to sign on. Traditionally, ad sales on linear TV and digital have been very separate processes with very different measurements. Since […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lorne Brown, CEO at Operative.  TV is not dead. Advertising is not dead, either, but it is changing, fast. That’s an opportunity for growth. Equity analyst Omar Sheikh has predicted that advanced TV will […]

Lorne Brown, former CEO of Operative and president of SintecMedia, will ascend to the CEO position at Sintec Media. Outgoing CEO Amotz Yarden will assume a seat on the board. As CEO, Brown plans to continue executing the vision he and Yarden laid out last November when SintecMedia acquired Operative for $200 million, about six […]

Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. In addition to Tribune’s 42 local stations in 33 markets, many of which are big Fox and CW affiliates, Sinclair […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative, a SintecMedia company. It seems like only yesterday that publishers were excited for header bidding, the new innovation in programmatic ad management. Actually, it was […]

SintecMedia will acquire Operative for nearly $200 million in a move that will give media companies with linear TV and digital businesses one software system to manage proposals, trafficking and billing. “We are future-proofing [media companies’] businesses by helping them create a single stack for linear and digital,” said Operative CEO Lorne Brown, who will […]