Oren Kaniel

AppsFlyer has acquired oolo, an AI-powered user acquisition and monetization platform. This is AppsFlyer’s second acquisition in less than one month.

AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers.

AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.

Although Apple held off on dropping any ad tech industry-shaking privacy news at its Worldwide Developers Conference last week, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have been asking for.

Apple’s AppTrackingTransparency framework left the mobile ecosystem reeling – but the writing was on the wall, says AppsFlyer CEO Oren Kaniel on this week’s episode. ATT reminds him of when Apple pulled the plug on UDID and replaced it with the IDFA.

The more the merrier. App attribution company AppsFlyer has a late breaking addition to its $210 million investment round, which closed in January: Salesforce Ventures. Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren […]