PODCAST: AdExchanger Talks
Back To Marketing Basics, With Back Market’s New CMO
As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to.
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Comic: Everything Is An Ad Network?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Homing In On Digital Out-Of-Home; Alt Currencies Aren’t All They’re Cracked Up To Be
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]
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Thanks To Rising Digital Ad Spend, Magna Upgrades Its US Ad Forecast To Rosy
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.
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Comic: I Saw the Sign
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH
Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.
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Why Plenty Of Fish Did A Hard Reset On Its Brand And Media Mix
Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last October.
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Out-Of-Home Is Hopping On The Clean Room Train
Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes.
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Attention, Shoppers: Audio Inventory In Groceries And Drugstores Is Now Addressable
Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory, said it will start facilitating programmatic audio-based ad buys in grocery and drug stores through its partnership with Quotient, a digital ad services platform for retailers. The audio inventory will come courtesy of InStore Audio […]
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Macy's Sues Landlord Over Amazon Billboard; YouTube Bans Anti-Vaxxers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for […]