out-of-home

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind?  Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]

US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.

Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last October.

Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes.

Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory, said it will start facilitating programmatic audio-based ad buys in grocery and drug stores through its partnership with Quotient, a digital ad services platform for retailers. The audio inventory will come courtesy of InStore Audio […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops […]