Q4: Omnicom’s IPG Merger Is An AI Test Case
Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.
Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.
While other holding companies are touting their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media.