paramount DTC

Paramount’s Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes.

Paramount is just one of many broadcasters juggling its linear (and declining) TV cash cow with a budding DTC streaming biz. Paramount’s total revenue grew 19% year-over-year in Q2 to a total of $7.7 billion. But the growth was primarily attributed to streaming – particularly Paramount+.