Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to the retailer’s shopper data.
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Paramount with Showtime
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Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]
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Chrome’s Deprecation Trial – No Ad Tech Allowed; Streamers Shed More Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]
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Paramount Subscribers Are Flat, But A New Bundle Means Fresh Streaming Revenue
Paramount’s subscriber growth is flat following the release of its new bundle offering, which is helping boost the programmer’s streaming revenue.