ARCHIVE FOR:

Patrick Hopf

  • OPINION: On TV & Video

    What Digital Video Advertisers Can Learn About Measurement From DRTV

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hopf, founder and president at SourceKnowledge. Unless you have a hard conversion point on your website, measuring ad performance can be a tricky game. This is especially true for advertisers who run massive […]

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  • OPINION: Data-Driven Thinking

    Don’t Overlook Conversion Attribution

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Patrick Hopf, president and founder at SourceKnowledge. Challenges like viewability, fraud and bot traffic have seized the attention of the online advertising industry, but instead of getting distracted by problems […]

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