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Paul Longhenry

  • Ad Tech And Mar Tech Synergy: Implications For App Developers

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longhenry,  senior vice president of strategy, corporate and business development at Tapjoy. For the last 20 years, advertising technology has fueled development of the free internet and mobile services on […]

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