Despite Programmatic Chops, Peacock Has A Frequency Problem
NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.
NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in a privileged position” in the new world of privacy-first advertising, Benjamin Dick, the IAB Tech Lab’s senior director of product, said at an event hosted by the group last week, covered by Marketing Brew. Without […]