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  • Mario Diez headshot
    OPINION: Data-Driven Thinking

    5 Things Brands Should Do With The Time Google Just Gave Them

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO, Peer39.    It felt like maybe the ad industry could get through summer without any big waves, but Google’s latest adjustment to its cookie deprecation timeline has our […]

  • Data

    Peer39 Leveraging Semantics to Help Publishers and Ad Platforms Capitalize on Display Ad Inventory Says CEO Solomon

    BY AdExchanger//

    Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have been recognized as the leading innovator in the field of semantic advertising and targeting. Early in 2009 we started working primarily with publishers […]