peerset

Amit Kanigsberg. CTO & Co-founder of Peerset, psychographic ad targeting technology company, discussed the advertising landscape and Peerset’s positioning with AdExchanger.com recently. AdExchanger.com: Given Peerset’s reliance on social data, how does the privacy debate and regulatory moves impact your business and others in social media? I think we’re in a good position to weather any […]

Mike “JB” John-Baptiste is CEO of Peerset, an advertising technology company. AdExchanger.com: What is Peerset? MJB: Peerset is an ad targeting service focused on leveraging social psychographics to connect a marketer with a user. Social psychographics is a category of consumer data we are helping the market understand and embrace. Think about it most simplistically […]