Penguin Random House

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants To Play Monopsony? This week, a US judge blocked a merger between Penguin Random House and Simon & Schuster, two major publishing houses.  You may ask, why is a print publishing merger relevant?  Partly because it’s another example of legacy businesses […]

Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help brands spend their programmatic advertising dollars on multicultural publishers. One of the “Big Five” trade book publishers, Penguin Random House has seen an explosion in demand for titles written by Black, Latinx, Asian and Pacific […]