Percolate, which has been compared to social publishing platforms like Buddy Media, has raised $40 million to take on enterprise marketing cloud acquirers and standalone social point solutions. The Series C round, led by Lightspeed Venture Partners, brings Percolate’s total funding to $74.5 million. It raised $24 million in Series B last spring, which the company’s co-founder, James Gross, said is […]
The old thinking: social media channels like Facebook and Twitter will be the death knell of traditional publishers. The new thinking: they need each other desperately. And just maybe, they can actually generate a worthwhile amount of ad dollars and audience engagement through mutual benefit. That was the consensus at the opening panel of the […]
The incursion of procurement on the marketing organization has caused no shortage of pain at agencies — and some startups as well. Among the concerns are that creative process will be devalued, client services squeezed, and strategic account planning shrunk to a line item by procurement agents who may lack marketing experience. But procurement exists […]
Traditional branding exercises often focus on questions that can seem a little silly. What color is your brand? What shape? Percolate founder Noah Brier says his company sprang in part from the realization that “What does your brand consume?” also needs to be part of that equation. The company, which has been compared to Buddy […]
