perfect market

Content recommendation engine Taboola has acquired Perfect Market, which develops a publisher-side solution designed to improve engagement, driving traffic, and monetization. Taboola CEO Adam Singolda wouldn’t disclose the deal’s terms, though he said it was a mix of cash and stock. With the acquisition, Taboola will change from being a content discovery engine to being […]

Pasadena, California-based Perfect Market has had a ringside seat while its publisher clients have battled to keep revenues flowing as an important slice of ad spend has moved to audience-based, programmatic campaigns. Consequently, in the past couple of years, Perfect Market CEO Julie Schoenfeld says her 60-person company has gone from helping publishers monetize content […]