performance testing

Apple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns. That’s just the new reality for app marketers and publishers. But creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA. “If you get down to the […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Priti Patel Powell, senior director of business development and strategy at PubMatic. Mention an A/B test and many advertisers immediately think about creative assets. Pitting one design or bit of content against another is […]