Ad Tech Company Perion And The Producer Of MTV’s ‘Catfish’ (Really) Tout Contextual Targeting
Max Joseph, the filmmaker and producer of “Catfish,” an MTV reality show that exposes people who lie about themselves online, is helping Israel-based monetization platform Perion promote its cookieless targeting product, called SORT, with a satirical short film that highlights the perils of data collection on the internet and the great lengths one would have to go to in order to avoid it completely.