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Permission.io

  • Comic: New Verse Same As The First?
    Digital Marketing

    Metaverse Marketing Gets A Reality Check At IAB Audience Connect

    BY //

    For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like Roblox and Fortnite are lumped in with metaverse platforms, they’re really Web 2.0 gaming without the decentralized interoperability promised by Web 3.0 and blockchain technology. The few actual metaverse environments in market, such as Decentraland and The Sandbox, don’t offer the audience reach advertisers crave.

  • Rachel Miller, director of marketing communications, Permission.io
    OPINION: Data-Driven Thinking

    What Constitutes A Sale Under CCPA? Now That We know, There’s No More Plausible Deniability

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Miller, director of marketing communications at Permission.io. California Attorney General Rob Bonta recently sent enforcement letters that clarify the scope of what is considered a data sale under the […]