ARCHIVE FOR:

personalized content at scale

  • Bibhakar Pandey headshot

    Building A Better Content Machine: The Assembly Line

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. A content assembly line is exactly what it sounds like: a series of progressive steps to create and […]