Peter Kafka

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slump Bump When the economy goes south, the ad industry goes south-er, writes Peter Kafka at Vox. It was true during the 2008 recession as well as in 2020, when the pandemic hit and businesses pulled the emergency break on ad budgets. Now, ad-based […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main […]