OPINION: On TV & Video
The Future Of Programmatic And Video: An Inventory Explosion, More Blocked Ads Or Stifling Complexity?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Kyle, chief operating officer at Infinitive. Programmatic buying has been gaining traction in the video market for some time, thanks to advertiser interest and technology maturation. As a result, some industry analysts now […]
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