Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. Marketers like Marc Pritchard, P&G’s global brand-building officer, are beginning to throw down the gauntlet on viewability. Few publishers have sat […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. 2016 was expected to be the year of virtual reality (VR) and augmented reality (AR). For the first half of the year, every technology, publishing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. You’re more likely to win the lottery than click on a banner ad. That may be funny, but it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. Being viewable and being seen are not the same. Yet today’s engagement measurement metrics do not take this key […]
