Political Advertisers Are Spending More Than Ever, But Not On Local News
US political ad spending is exploding in the runup to the 2022 midterm elections, with an estimated $8 billion to $13 billion up for grabs this election cycle. But, while CTV and streaming video are seeing an infusion of political ad cash this year, local news publishers aren’t seeing a dramatic change in their bottom lines.
Tagged in:
- America’s Newspapers
- Borrell Associates
- CTV
- emarketer
- featured
- Fran Wills
- Gordon Borrell
- H. Dean Ridings
- i360
- Insider Intelligence
- Jim Loughran
- Local Media Consortium
- local news
- Michael Zimbalist
- Mike Ball
- Peter Newman
- Philadelphia Daily News
- Philadelphia Inquirer
- Philadelphia Media Network
- Viamedia