OPINION: Data-Driven Thinking
The FTC’s New Take On Health “Data Breaches” Means Advertisers Could Be Guilty Of Breaches And Not Even Know It
In January, the Federal Trade Commission (FTC) updated its guidance pertaining to the Health Breach Notification Rule, making changes that are significant for any company using health-related data. The new FTC guidance greatly increases the likelihood of enforcement actions against companies sharing health data for advertising purposes. David LeDuc, VP for public policy at the Network Advertising Initiative, breaks down the FTC’s new policy.