Picnic Raises $1.25M To Support Ad Density Measurement And US Expansion
The UK-based ad marketplace announced an additional $1.25 million in funding to supplement its $3 million Series A round, with the goal of attaining profitability.
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Who Are The Winners – And Losers – If Google Spins Off Its Ad Business?
Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella. The question is whether Google’s proposed solution will pass muster with regulators, and if it does, who stands to win – and who stands to lose?
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Social Display Startup Picnic Snags $3 Million Series A And Shares Its Vision For Growth
Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner blindness, and there are now multiple startups on the market that help brands repurpose their social creative to run across the open web. Growth in the sector is catching the attention of investment firms. On […]