Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created […]
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working. “It’s a dilemma,” said Kevin McGinnis, CEO of Pinsight Media, a Sprint-owned mobile analytics company with access to anonymized first-party mobile carrier data from Sprint subscribers. That’s why Pinsight, which helps its advertiser clients gather […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alistair Goodman, CEO at Placecast. In the world of mobile marketing, geofencing has become the lingua franca for agency buyers, retailers, techies and data analysts. Everyone understands the idea of […]
Location-based marketing player Placecast has taken the wraps off a new card-linked offers program geared to credit card companies and retailers. With the program, called Card-Linked ShopAlerts, Placecast will compete with FreeMonee Network, Linkable Networks, and Cartera Commerce among other vendors. But it claims to have a leg up when it comes to analytics, since […]
