The state of programmatic TV: A patchwork of parts that need to come together in order to automate the broadcast ad buy. During a panel at Programmatic I/O in New York Wednesday, David Cooperstein, CMO of Simulmedia; Brent Horowitz, VP of business development at BrightRoll; Derek Mattsson, president and CEO of placemedia, Amanda Richman, president, Starcom USA […]
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” Livek remarked during the company’s quarterly earnings call Thursday. “The folks who are doing addressable campaigns, every time a brand runs a campaign they can […]
Audience measurement mainstay Rentrak paid homage to the staying power of programmatic when, on its Q4 earnings call just weeks ago, Vice Chairman and CEO Bill Livek credited automated advertising as a growing trend the company is now “catering to.” Rentrak has been on a tear of late, racking up headlines as a (perhaps less-publicized, […]
As other video ad firms lay the groundwork for programmatic online video, Harris Broadcast is working with Placemedia to administer exchange-based sales for TV spots first. Then, maybe they’ll take on online video. After nearly a year of collaboration, Placemedia, which has deals with broadcast stations, cable operators and satellite providers covering 50 million households, […]
