planning

Starting Monday, users who don’t explicitly link their Facebook and Instagram accounts in Facebook’s Accounts Center will be treated as two separate people. The privacy-centric course correction could affect measurement and estimates for audience reach for advertisers. In the past, Facebook served ads across a user’s Facebook and Instagram accounts based on assumptions that linked […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…  

Andy Lerner is CEO of Trust Metrics, an online advertising analytics and tools company. He discussed with AdExchanger where his company fits in the online ad ecosystem as advertisers and publishers look to understand more about the context of ad placements and the opportunities they can afford. Can you talk a little bit about the […]

Yesterday, media sales planning and management platform company INVISION announced new debt-structured financing that “will support INVISION’s development and launch this year of the DealMaker Crossroad (DMC) … as well as DealMaker Digital, a comprehensive digital ad sales planning and management system.” Read the release. INVISION CEO Lynda Clarizio, formerly head of Aol’s Platform-A, discussed […]

TRAFFIQ and Datran Media announced a partnership today that will integrate Datran’s audience measurement platform – Aperture – into TRAFFIQ’s media platform. Read the release. TRAFFIQ CEO Mark Kahn spoke with AdExchanger.com about the industry and the announcement. AdExchanger.com: What are some of the pain points of audience buying today? MK: There are three fundamental […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quigo And Tacoda Names Cut In the speed of a tweet, AOL Advertising announced through its Twitter account that the Quigo and Tacoda names were company names non-grata. (All that trademark work for nothing!) OK, they didn’t announce on Twitter – it all starts […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are “develop[ing] a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.” […]