OPINION: The Sell Sider
Podcast Ads Are Lackluster, But That’s Finally Changing
As an advertising vehicle, podcasts have yet to reach their full potential due to a limited array of formats and a relatively small amount of inventory. To take full advantage of ad monetization, the podcasting industry will need to “rip up its playbook,” writes Paul Kelly, Chief Revenue Officer of A Million Ads. But there are ways the industry can bring podcasting revenue to its full potential.