political ad spend CTV

How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.

CTV is a no-brainer for political advertising today – viewership is up, it costs less, there’s more ad inventory, it’s addressable and it allows incremental reach on top of linear spend, writes Iván Markman, Yahoo’s chief business officer. The sooner political campaigns get serious about CTV, the sooner they can gain valuable insights about what their video strategy needs to look like in the future.