Facebook is running out of eyes to blacken in the wake of revelations over the weekend that Trump-affiliated data firm Cambridge Analytica harvested information from 50 million Facebook accounts without permission. But as long as ads continue to perform on Facebook, the scandals won’t lead advertisers to pull back their spend. “We may see individuals […]
It’s been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s […]
The extreme fragmentation of digital media is tougher on national political campaigns than on brand advertisers. Because political campaigns must fight for every vote (at least once the primaries are done), discrete audiences that a brand marketer might dismiss as too difficult or small are essential to the political advertiser. The 3% of American adults that still connect […]
