First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its acquisition of Polyvore, a social shopping site founded in 2007 by former Yahoo engineer Pasha Sadri. Terms of the deal were not disclosed. Although it preceded Pinterest by three years, Polyvore’s audience […]
Polyvore, a site where fashionistas make product recommendations, on Monday rolled out Promoted Trends, a native ad package purchased on a per-day basis. This structure contrasts with the CPC pricing of the company’s Promoted Products, which integrates ads into Polyvore’s news feed. Since its launch in 2013, Promoted Products has more than 300 advertisers, including etailer […]
Founded six years ago by three former Yahoo engineers, social commerce community portal Polyvore has amassed 80 million product boards or “sets” since inception. To date, the company has raised more than $22 million in funding from Benchmark Capital and others, and now feeds 7.5 billion product impressions per month to brand and retail clients […]
