CPL Advertising Invading Brand Advertising Says Pontiflex CEO Lasker
Zephrin Lasker is CEO and Co-founder of Pontiflex, a cost-per-lead marketplace. AdExchanger.com: Has performance marketing started to reach the brand marketer? ZL: Definitely. When we started Pontiflex two years ago, we anticipated that most of our growth would come from direct response marketers. But surprisingly we have seen a very rapid adoption of Cost-per-Lead advertising […]
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