ARCHIVE FOR:

predictions

  • Andrew Frank, VP & distinguished analyst, Gartner

    Frank Predictions For 2025

    Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from the impact of multiple major Big Tech antitrust trials to practical AI use cases (minus the BS).

  • Making it rain.

    Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024

    If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast.

  • Comic: Programmatic's Next Bet?

    A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

  • Comic: Starting Off Right

    A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

  • Overall M&A activity was down 30% year over year in Q2 2020, but if Q4 was any indication, momentum will continue to pick up in 2021 and then some.

    LUMA: The Top 4 Takeaways On Dealmaking In 2020 And What To Expect In The Year To Come

    Here’s 2020 in a nutshell from the investment banker’s point of view: “Turmoil caused acceleration and unexpected change, and it was a breeding ground for opportunity,” says Conor McKenna, a VP at LUMA Partners. After stalling to near zero during the first three months of the pandemic, conversations and negotiations started to pick up again […]

  • True Premium Is Going To Change The Way We Think Says Yahoo! Levinsohn

    The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Ross Levinsohn, executive vice president of the Americas region for Yahoo!, offers his views. One word– […]

  • Disintermediation and Frenemy Dropped From The Advertising Lexicon In 2012 Says VivaKi CEO Klues

    The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jack Klues, CEO of VivaKi, offers his views. In 2012, the words Disintermediation and Frenemy will […]

  • Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated's Battelle

    The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” John Battelle, Founder/Chairman of Federated Media, offers his views. We expect to see tremendous consolidation and […]

  • RTB Capitulation And Ad Tech Acquisitions By Agencies In 2012 Says Fox News' Steinberg

    The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jeremy Steinberg, Vice President, Digital Sales & Business Development – FOX News Channel and FOX Business […]

  • Just Don't Tell Me It's Completely New In 2012 Says Inadco COO Zinman

    The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Dave Zinman, Chief Operating Officer of Inadco, offers his views. “What has been will be again, […]

  • At Some Point In The Future There Won’t Be Digital Ad Agencies Says ANA's Duggan

    The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Bill Duggan, Group Executive Vice President of the Association Of National Advertisers (ANA), offers his views. […]

  • Agencies To Reap The Benefits Of Behaving More Like Silicon Valley In 2012 Says 4A's Prez Nancy Hill

    The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Nancy Hill, President of the American Association of Advertising Agencies (4A’s), offers her views. What will […]

  • A Digital Creative Revolution Will Ignite In 2012 Says IAB CEO Rothenberg

    The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital […]

  • AdExchanger.com Predictions for 2011: Data

    AdExchanger.com reached out to executives in the data tech space for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Sam Barnett, CEO, Struq Dan Beltramo, CEO, Vizu Paul Cook, CEO, TagMan Sam Cox, CEO, Milabra John Donahue, CTO, BuzzLogic Andy Ellenthal, CEO, Peer39 Konrad Feldman, CEO, […]

  • AdExchanger.com Predictions for 2011: Platforms, Networks, Exchanges - Part III

    AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part three of their predictions. Click a name below to begin, or scroll: Jeff Green, CEO, The Trade Desk Jay Habegger, CEO, OwnerIQ Brent Halliburton, CEO, Deconstruct Media David Jakubowski, CEO, Aggregate Knowledge […]

  • AdExchanger.com Predictions for 2011: Platforms, Networks, Exchanges - Part II

    AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part two of their predictions. Click a name below to begin, or scroll: Amit Avner, CEO, Taykey Zach Coelius, CEO, Triggit Bill Demas, CEO, Turn Rob Leathern, CEO, XA.net John Nardone, CEO, [x+1] […]

  • AdExchanger.com Predictions for 2011: Platforms, Networks, Exchanges - Part I

    AdExchanger.com reached out to platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part one of their predictions. Click a name below to begin, or scroll: Joe Apprendi, CEO, Collective Elizabeth Blair, CEO; Andy Atherton, COO, Brand.net Iggy Fanlo, CEO, adBrite Jeff Hirsch, CEO, AudienceScience George John, CEO, […]

  • AdExchanger.com Predictions for 2011: Publishers

    AdExchanger.com reached out to the web publishers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bob Carrigan, CEO, IDG Communications, Inc. Tyler Fitch, Director, Yield Management, Mindjolt Marc Goldberg, SVP, Business Development, About.com Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media Richard […]

  • AdExchanger.com Predictions for 2011: Agencies – Part I

    AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part one of predictions from the agency world. Click a name below to begin, or scroll: Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands, IPG Tom Hespos, Chairman, President, Underscore Marketing Vik Kathuria, Managing Partner, Mediacom, WPP Group […]

  • AdExchanger.com Predictions for 2011: The Investment Community

    AdExchanger.com reached out to the angel and venture capital investment community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Gil Beyda, Genacast Ventures Jeff Crowe, Norwest Venture Partners Chris Dixon, angel investor, co-Founder Hunch Roger Ehrenberg, IA Ventures Chris Fralic, Partner, First Round Capital Jonah […]

  • Executing For 2010

    “the executioner” opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish. Ten Predictions for 2010 200% growth in the DSP market. 25% failure in the DSP market. Online publishers take an offensive position in how/where their inventory is sold. Real-time creative optimization becomes and integration solution for […]