OPINION: The Sell Sider
How Publishers Can Meet The Buy-Side’s Demands For ‘Cruelty-Free’ Ad Environments
The programmatic ecosystem is so complex and opaque that bad actors are able to game the system to fund hate and social harm. Now, advertisers are getting more concerned about funding harmful activity through ad fraud and high-velocity disinformation within social and programmatic ecosystems, writes Sarah Bolton, EVP of business intelligence at Advertiser Perceptions.