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IPG's David Bell Sounds Off: Ad Tech Complexity Unsustainable

David Bell, the chairman emeritus for Interpublic Group, offered his take on some barriers to growth in digital advertising today at Aol's Thought Leadership Summit on programmatic advertising. Number one on his hit list was the clutter of ad tech startups. He also took aim at the power wielded by procurement officers and bashed the ad industry for... Continue reading »
by David Kaplan // May 15th, 2013 //
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