Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open marketplace bidding. But clients aren’t listening. Neither company stakeholders nor advertiser clients are fully convinced that bidding on the open marketplace is effective enough to justify all the expenses, Digiday reports. Transparency – rather, the […]
In today’s newsletter: The “user agent” concept is dead; principal-based buying is just arbitrage by another name; and a deep dive into BuzzFeed’s doomed acquisition of Complex.
