It’s the beginning of the end of the Android Ad ID. What Google’s mobile privacy sandbox announcements means. Plus: Why Facebook’s ad approval process irritates telehealth company, wisp.
In the past month, there’s been a flurry of Privacy Sandbox-related news. Are we on the brink of adopting universal standards for targeting and measurement? Salesforce’s Martin Kihn says “Not quite.”
Google tells its side of the story in a motion to dismiss the antitrust case it’s facing – but where does the truth lie? Also: Google unveils its cookie-free Topics API, a rundown on California’s follow-up privacy law (CPRA) and a quick explainer on the latest privacy bill to hit the Hill: the ominously named Banning Surveillance Advertising Act.
The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC. Google, which teased earlier this week that […]
On Tuesday, just a few days after filing a motion to dismiss the state AG-led antitrust lawsuit against its advertising business, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which is being sent to bird heaven.
A picture – or a comic in this case – is worth a thousand words. But each of our most popular comics of 2021 illustrated a key development in the world of advertising and media this year, from the end of last-click attribution and the growth of CTV to mega media mergers and the birds in Google’s Privacy Sandbox. These are the stories behind our top comics of the past year.
Black Friday and Cyber Monday are the tentpoles that kick off that final stretch of Q4 spanning Thanksgiving and Christmas. But this Black Friday/Cyber Monday combo was not as record-setting as in years past, according to Adobe and others who track sales data. There are many reasons behind this change. Not only has the pandemic […]
With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
