It’s been almost a year since Microsoft first pledged to default-enable Do Not Track in Internet Explorer 10, setting off an urgent debate about the future of third-party ad tracking which continues to this day. The company has endured attacks both withering (“paternalistic,” said Evidon) and mild (“absolutely not helpful,” offered IAB CEO Randall Rothenberg), […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Have you seen recent articles about the Firefox cookie-blocking privacy debate? I don’t blame those of us in the digital media community for going […]
Mozilla’s move to stop third-party cookie tracking in the latest version of its Firefox browser – echoing Apple’s Safari browser attributes – has attracted wide attention across the advertising industry. And no wonder – Mozilla’s Firefox has about a 23% share among consumers in the browser market. AdExchanger reached out to a selection of […]
Jon Leibowitz, the Federal Trade Commission Chairman who aggressively pushed for more checks on the digital ad sector, will step down this month. Leibowitz was assiduous in his pursuit of what he saw as overstepping by companies engaged in consumer data collection. His language could be inflammatory, as when he said in 2009 that “a […]
Consumers aren’t as worried about privacy issues and have started to embrace companies targeting them with ads and offers when those messages are relevant, according to Accenture Interactive. In fact, consumers now turn to mobile and personalized targeted offers and marketing elements while shopping and researching purchases. After surveying 2,000 customers in the U.S. and […]
The two leading presidential campaigns are exposing website visitor data to third parties via URL and page title information, according to Jonathan Mayer, a privacy advocate and Stanford graduate student. Mayer examined the information made available on the two candidates’ campaign websites, and found “both leak.” What’s more, he says the information visible to third parties […]
There was a time when the Network Advertising Initiative (NAI) was the only self-regulatory game in town. Formed in 1999 to enforce self-imposed rules for online advertising, its visibility has been at a low ebb since heightened attention from the FTC and Congress sparked a new umbrella group, the Digital Advertising Alliance. The NAI is […]
The following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings. Microsoft omitted important information from its blog post today. Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Jeff Hirsch, President and CEO, AudienceScience, an online advertising technology company. I hear and read a lot these days about the democratizing power of the Internet. It’s a great issue. Some pundits say entire […]
