Private equity firm Vista Equity Partners has acquired a majority stake in ad verification vendor Integral Ad Science. Terms were not disclosed. IAS detects ad fraud by scanning billions of insertions from both buy and sell sides, searching for anomalies. It also assesses whether individual impressions are fraudulent or not. Industry insiders had wondered about […]
Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is no, at least not for everyone, said Elgin Thompson, managing director of the technology investment advisory firm Digital Capital Advisors, at AdExchanger’s PROGRAMMATIC I/O in San Francisco last week. A look back at IPO filings […]
Growth Catalyst Partners (GCP), a mid-market private equity a private investment firm, and PSP Capital, backed by former US Secretary of Commerce Penny Pritzker, have acquired a majority stake in mobile video ad platform Beachfront Media. The companies declined to disclose the deal terms. As a result of the transaction, Beachfront co-founder and CEO Frank […]
Digital marketing platform Valassis acquired ad network MaxPoint for $95 million, the companies said Tuesday. Read the release. Valassis itself was acquired by private equity firm Harland Clarke Holdings in 2013, and it will take the public company MaxPoint private. “The acquisition of MaxPoint … will create greater strength in managing integrated media delivery campaigns […]
DoubleVerify said Wednesday that private equity firm Providence Equity Partners has acquired a majority stake in the company. AdExchanger reported in July that DoubleVerify was exploring a sale that would have valued the company in the $350 million range. The exact size of the Providence stake was not disclosed in the deal announcement, but The […]
Tolman Geffs of global investment bank Jordan, Edmiston Group, along with Bill Wise, the CEO of Mediaocean, will speak about the “private equity path” at Industry Preview on Jan. 19 in New York City. What really happens during – and after – a private equity (PE) investment? While the experiences of different companies vary, one thing […]
Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum. Clarion reportedly spent “hundreds of millions,” according to Fortune. Madison Logic hadn’t previously raised any institutional funding and specializes in account-based marketing, which sends targeted content to specific enterprise decision-makers. “We see an opportunity to […]
Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a majority investment in agency billing and workflow software Mediaocean last June, agreed to acquire Marketo in a $1.79 billion all-cash deal. Upon […]
Once again, a private equity firm has bought a majority stake in a marketing tech company. Email marketing solutions provider StrongView will get a strategic growth investment from private equity firm HGGC. The deal is expected to close in 30 days, and financial terms weren’t announced. Read the release. HGGC has a solid background in […]
The past year has seen numerous private equity firms buy ad tech companies. Although there has been slight uptick in the overall volume of transactions and investment bankers predict more of these types of deals on the horizon, they are divided on what’s piquing the growth and timing of PE investor interest. These include Rockbridge […]
