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probabilistic targeting

Programmatic

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain

BY Anthony Vargas// May 20th, 2024

Curation’s shift to the sell side is giving DSPs less control over how advertisers curate audiences, which is creating new tensions in the programmatic ecosystem.
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Mobile

Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting

BY Allison Schiff// April 29th, 2024

The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.
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OPINION: On TV & Video

The Pain And Promise Of Identity In Addressable TV

BY AdExchanger// December 10th, 2018

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked […]
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