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Profusion

  • OPINION: Data-Driven Thinking

    Apple Pay Could Be A ‘Game Changer’ For Marketers

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Weston, CEO at Profusion. Apple Pay is due to enter the UK this month after already making a big impression in the US. Some 2,500 US banks supported Apple […]

  • OPINION: Data-Driven Thinking

    Smart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Weston, CEO at Profusion. Imagine a world where every movement is tracked and analyzed. Businesses know everyone’s route to work, shopping habits, places they’ve eaten and socialized and friends, […]