The newly renamed Washington Commanders are the only team in the NFL with a chief creative and digital officer rather than a marketing chief. Will Misselbrook took the job last year in the interim between the temporary name change from the Washington Redskins to “Washington Football Team.”
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy July 4! This classic AdExchanger comic was originally published on June 22, 2018.
In today’s world, it’s almost impossible for global brands to craft an effective development strategy without China. The Chinese digital advertising market is undoubtedly different and perhaps daunting to those unfamiliar with it, but the opportunity is unprecedented, writes Alex Deats, EVP for China at MiQ.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Clayton Tarics, VP of product management at FatTail. Increasing privacy regulations and anti-tracking measures are making it harder, riskier and more expensive for advertisers to reach target audiences. It’s also getting harder for publishers […]
The programmatic advertising landscape has never faced more complexity or challenges than it does today. However, at the same time, the opportunity for growth and refinement has never been greater. Here’s how marketers can take advantage of key trends shaping the space in 2022 and beyond, writes Sameer Sondhi, Co-CEO at Verve Group.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit And Weep Reddit could clear $350 million in ad revenue this year, double its earnings from 2020. But Reddit’s percent-growth rate is high because revenue is relatively low; Pinterest has a similar number of active users, but earned $1.1 billion in the first […]
Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the original post above and the first comment in the thread below. The ads are available through Reddit’s direct sales channels […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a […]
“On TV And Video“ is a column exploring opportunities and challenges in advanced TV and video. Despite video streaming giant Roku’s record year, Scott Rosenberg, Roku’s SVP and GM of its platform business, told reporters ahead of Thursday’s earnings call, “we’re certainly going through a catch-up period” when it comes to ad spending keeping pace with the surge in streaming […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on […]
