Hallmark is greeting programmatic with open arms. The 102-year-old card company moved all of its media buying to programmatic in 2015, and it’s “one of the best things we’ve done,” said Lindsey Roy, Hallmark’s VP of greeting marketing, speaking at the Mobile Marketing Association Leadership Forum in New York City on Wednesday. Programmatic allows Hallmark […]
Yahoo’s bloodletting on Wednesday also included a number of advertising and sales-related roles, AdExchanger has learned. Yahoo is in the midst of executing a board-approved cost savings scheme that will see 15% of its workforce receive pink slips. The layoffs, the first round of which went down last week, continued Wednesday with the announcement of […]
Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s European summit in London on Wednesday, will give Adobe’s advertiser clients self-serve tools to build, customize and deploy ads through Adobe Media Optimizer in real […]
Agency rebates were a common theme during holding company earnings calls this week, with both Publicis and Omnicom fielding kickback questions from investors earlier in the week. On Friday during IPG’s Q1 call, CEO Michael Roth found himself under the interrogation lights. “This whole issue is not new to IPG,” Roth said, adding that IPG began […]
Pandora CEO Brian McAndrews said during the digital radio company’s Q1 earnings call that its mobile programmatic solution, currently in beta, will be generally available in Q3. “During beta, we are open to a handful of customers to ensure we are set up to operationally scale the program similarly to what we’ve done in web,” […]
Although Yahoo continues to plow ahead on mobile, the company’s Q1 2015 disappointed. Yahoo’s revenue clocked in at $1.04 billion, missing analysts’ estimate of $1.06 billion. During the company’s investor call with analysts, CEO Marissa Mayer suggested programmatic has lowered the prices that Yahoo can command for its inventory. “We see a lot of advertising […]
Private equity firm Vector Capital has acquired Triton Digital, a digital audio firm whose proprietary tech connects audio supply to advertising demand. The deal closed Monday morning for an undisclosed sum. Triton Digital has been building out its nascent programmatic business through SaaS solutions designed for publishers and advertisers since 2006. The company has a […]
Financial marketers notably increased their investment in programmatic media during the third quarter, according to Casale Media’s Index Exchange. Programmatic spending by financial and brands increased 53.2% over the previous quarter in Q3 2014, the company said Thursday in its quarterly programmatic spending report. Casale/Index Exchange was unable to provide YoY change in financial industry spending. […]
The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid programmatically on mobile and Web display inventory on YP’s ad network. YP claims to have more than 300 publishers on its Local Ad Network, including AOL, Yahoo and Pandora. “With display, […]
Pegasystems, a company that offers customer relationship management and business process management solutions for B2B customers, is moving deeper into the marketing world. The Cambridge, Mass., company last week added location-based mobile targeting capabilities to its marketing solution and appointed Robert Tas, JPMorgan Chase’s former head of digital marketing, as its new CMO and SVP […]
Tremor Video’s fourth-quarter financials, reported Thursday, included a continuous rise in mobile ad revenue and a reduction of its demo pricing-related losses. The company’s total revenue for 2013 rose 25.3% to $131.8 million year-over-year. Its in-stream revenue was $128.3 million, a 28.7% increase from the same period in 2012. It reported a net loss of […]
