Spotify was a bit late to programmatic, but now it’s raring to go. “2015 was the year we started opening up, which was huge for us, and 2016 is the year we’re going to be fully open,” said Spotify CRO Jeff Levick. “We’re going to keep expanding and investing heavily in the programmatic channel.” In […]
When WPP’s programmatic arm debuted Xaxis Audio last month, it did so with the intention that it would not be used in isolation. “For us it’s another arrow in the quiver when you’re doing programmatic media planning,” said Nicolas Bidon, managing director of Xaxis in the UK. “This is a new way to reach audiences […]
Spotify added Playlist Targeting to its advertising mix on Thursday, an offering that lets brands access its first-party data to target listeners based on current moods or activities. Playlist Targeting will be available for all brands when it launches out of beta on May 1st. Thursday’s launch adds to Spotify’s video offerings, Video Takeover and […]
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly traded, Hispanic-controlled media company in the US. Through the alliance with WideOrbit, a broadcast technology provider and a cross-channel SSP, the SBS will make its digital radio inventory available to brands, […]
There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation. Among those reasons is a lack of standards. The IAB’s first stab at standardization was the Digital Audio Ad Serving Template (DAAST), which surfaced some six months ago. But according […]
