Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and very different. To make programmatic work for TV, digital-native marketers will need a much broader media strategy, said Nicole Whitesel, EVP of advanced TV and Publicis Media, who will be speaking at Programmatic I/O, taking place in Las Vegas from May 23-25.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and […]
Programmatic trading is coming to traditional channels such as TV, radio and OOH sooner than you might think, according to according to Zenith’s third Programmatic Marketing Forecast, released Monday. Zenith predicts programmatic buying techniques used widely in digital display increasingly will bleed into more traditional media channels. The Publicis-owned agency reckons that advertisers will spend […]
After a string of lackluster quarters, Twitter seems poised for a rebound and potential profitability, with early plans to launch RTB buying capabilities on its platform – but it’s still slow going. Although the company beat revenue expectations for the third quarter Thursday with $590 million, that number was down 4% year over year from […]
[pullquote][/pullquote]Coca-Cola’s global senior digital director has a refreshing point of view on the divide between creative and media: There is no divide. “Creative is media,” said Mariano Bosaz, whose job is to coordinate digital marketing efforts across markets and set the tone for Coke’s digital strategy. Thinking of creative and media in silos harks back […]
The transparency train is making its next stop in Latin America. On Tuesday, a company called Exiber came out of stealth with a raison d’être centered on what it calls “uncomplicated and transparent programmatic marketing.” Based in Miami, Brazil and Mexico, Exiber bills itself as a data-driven agency for LatAm and US multicultural customers looking for […]
The Association of National Advertisers and the 4As might be mending fences, but transparency – or the lack thereof – is still an issue. It’s why programmatic agency Anagram decided to start setting its clients up with their own direct platform contracts, rather than stepping in as the middleman. Anagram founder Adam Cahill calls it “radical […]
In a reprise of their recent startup adventure, former Sociomantic CEO and Admeld exec Jason Kelly will become “President of the Company’s Managed Media” as Millennial CEO Michael Barrett looks to re-create the programmatic magic of his Admeld days which led to an eventual acquisition by Google. From today’s release (see it): “Reporting to CEO and President Michael Barrett, Kelly will […]
Mobile ad platform Millennial Media is buying up mobile exchange Nexage and the message to agencies seems fairly clear: We want to be your everything. Announced Tuesday, the $107.5 million deal, a mixture of cash and stock, is expected to close in Q4. The tech integration will start in earnest in the new year. With […]
